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Research reports

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on a third Hai Karate fragrance advertising. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-third-hai-karate-fragrance-advertising


Research reports

Qualitative research on 'Trek' animatics

A new chunky chocolate bar has been developed by Rowntree Mackintosh Ltd. Three concepts in the form of VCR Animaticswere produced as possible forms for launching Trek.About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Qualitative research on 'Trek' animatics. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-trek-animatics


Research reports

Qualitative research on after-shave advertisements

Yardley plans to launch a new after-shave called Svenprior to the 1975 Christmas gift-buying season. The advertising is intended to introduce Sven and positionit as a real and more interesting alternative to Brut.Therefore, it is expected to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 2, 1975
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Citation

, C. (1975a, September 02). Qualitative research on after-shave advertisements. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-after-shave-advertisements


Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975
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Citation

Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/manufacturer-retailer-interface


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/findus-dessert-pancakes


Research reports

Scratch

Sanitas Group is considering the marketing in the UK of a Lavatory Bowl- Deodoriser which is being currentlymade and sold in France under the name "Scratch". Itcontains not only the Deodorising Agent (PDCB) but alsodetergent and a foaming agent. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1975
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Citation

, C. (1975a, April 08). Scratch. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/scratch


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
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Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

Market research in product development

The cost of developing new products is enormous, and the number of new products developed is decreasing year by year. Thus it is imperative, that maximum benefits are derived from the new products and minimise the risk of failure in some countries....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: J. Vanamali
March 1, 1975
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Citation

Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/market-research-in-product-development-


Research reports

Binaca

Ciba-Geigy plans to launch an aerosol breath freshenerspray called BINACA in the UK. This company brandhas achieved success in both North America and othercountries, and it is probably intended to follow thesame format in the UK. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1975
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Citation

, C. (1975a, January 23). Binaca. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/binaca